“… departmental silos that make it difficult for digital staff across the organizations to integrate their efforts for success..”

From: http://www.care2services.com/ and partners, focused on organizations management of information communication technology (ICT)

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see report here: http://www.care2services.com/hubfs/Digital_Outlook_Report_2016.pdf?submissionGuid=6710df2c-9216-439f-826d-38abc8771367

…“With limited resources, how do we best leverage the power of the digital environment to make the world a better place?”

The answer in this report, on a strategic level, is ‘alignment’. What that means is that for nonprofit organizations to truly harness the power of the digital age, we need to make sure that each of our organizations are aligned with the systems, structure, culture, and performance management architecture to fully take digital into account. The best plans for digital marketing, brand building, advocacy or fundraising will fail if the staffing, skill sets, and structure of our organizations are misaligned. For example, this report shows that some organizations do not have dedicated staff to run digital programs, while other organizations have departmental silos that make it difficult for digital staff across the organizations to integrate their efforts for success.  Mike Johnston President and Founder, hjc

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